Market Intelligence
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Infinite Leadership and Market Intelligence in CGIAR Breeding
20.10.25-
Food security
Matty Demont (IRRI), Berber Kramer (IFPRI), Robert Andrade (Alliance Bioversity-CIAT), Melanie Conno…
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Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
12.08.25-
Food security
by Jonathan Newby, Erik Delaquis, Luz Andrea Gomez, Adriana Bohorquez Cassava production in Mainland…
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Let’s map together: using spatial analysis to support market segmentation
11.08.25-
Climate adaptation & mitigation
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Nutrition, health & food security
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPM…
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How do Filipino consumers view and value healthier rice?
11.08.25-
Nutrition
IRRI scientists explored the perspective of Filipino consumers to see how they view and value…
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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This is a man’s world: Gendered perceptions of Ugandan agro-input dealers
22.03.23-
Gender equality, youth & social inclusion
Esther (a composite of typical experiences) is the proud owner-manager of a small shop in…
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news
This is a man’s world: Gendered perceptions of Ugandan agro-input dealers
17.03.23-
Food security
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Gender equality
by Anusha De, Caroline Miehe and Bjorn van Campenhout OPEN ACCESS | CC-BY-4.0 Esther (a composite …
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news
Co-design workshop on consumption traits to inform improved seed promotion
27.02.23-
Food security
Bjorn Van Campenhout, Leocardia Nabwire On Monday February 6th, a co-design workshop was organized i…
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news
Market Intelligence Briefs – a new publication series to inform crop-breeding decisions
10.02.23Jason Donovan, Pieter Rutsaert What is ‘Market Intelligence’? Strategies for breeding and seed s…
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news
Academic Expertise in Impact Assessment for One CGIAR Initiatives – Reflections on the SPIA Matchmaking Event in Nairobi 2022
11.08.22The idea behind the SPIA Matchmaking event in Nairobi, that occurred July 19-21 2022, was to bring…
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