Market Intelligence
The CGIAR Initiative on Market Intelligence brings together strategic information on future crops, market segments and trait priorities aligned to the needs and preferences of farmers, agri-business and consumers.
Featured News & Events
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news
Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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news
Gendered trait preferences for direct-seeded rice in Bihar, India
13.12.24-
Gender equality
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Gender equality, youth & social inclusion
Example of the sorting exercise by a male participant selecting 20, 10, and the final…
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news
Tomato and peppers market segmentation workshop for Central and Southern Africa
13.12.24Participants visit the World Vegetable Center gene bank in Arusha, Tanzania, 23 October, 2024. by…
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Future market segment: Can sweet sorghum power the next generation of clean energy?
13.12.24-
Climate adaptation & mitigation
Sweet sorghum breeding trial at ICRISAT, India. (Photo by ICRISAT) by Swamikannu Nedumaran, Ephrem H…
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news
The future of potato processing in Eastern Africa: Meeting the needs of farmers and industry
13.12.24Workers check the quality of potato chips at a factory in Kenya. (Photo by Potatoworld)…
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news
IRRI researchers capture consumer insights on low glycemic index rice in ongoing market study
22.10.24-
Nutrition
Lead researcher Marie Claire Custodio discusses the auction mechanics to participants. (Photo by Jho…
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AfricaRice kicks off rice market intelligence surveys in Liberia
01.10.24Liberian rice farmer participating in a Seeds4Liberia project survey.(Photo courtesy of AfricaRice) …
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Featured Resources
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publicationEliciting Farmers’ Rice Trait Preferences in Southern Asia and South-eastern Asia through the Investment Game Application
05.08.24 -
publicationConsumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
18.06.24 -
publicationSeed product requirements of the potato-processing industry in Eastern Africa : Implications for CGIAR market segmentation and target product profiles
05.06.24 -
publicationAt the ground level : Accounting for farmers’ perspectives and inclusion issues in seed promotion
03.06.24 -
publicationMaize farmers acquire early-maturity seed across production environments
16.01.24
Where We Work
The Initiative works across the CGIAR regions of West and Central Africa; East and Southern Africa; Latin America and the Caribbean; South Asia; and Southeast Asia and the Pacific.
