Market Intelligence
Featured News
-
Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
12.08.25-
Food security
by Jonathan Newby, Erik Delaquis, Luz Andrea Gomez, Adriana Bohorquez Cassava production in Mainland…
Read more -
-
Let’s map together: using spatial analysis to support market segmentation
11.08.25-
Climate adaptation & mitigation
-
Nutrition, health & food security
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPM…
Read more -
-
How do Filipino consumers view and value healthier rice?
11.08.25-
Health
IRRI scientists explored the perspective of Filipino consumers to see how they view and value…
Read more -
-
Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
Read more -
-
Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
Read more -
-
Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
Read more -
Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
Read more -
Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
Read more -
Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
Read more -
-
Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
Read more
All News & Events
Filters
-
news
Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT
28.06.24Agnes Gitonga, Wuletaw Tadesse, Velu Govindan, Jason Donovan The initial seed product market segment…
Read more -
news
Pepper market segment validation workshops in Benin and Tanzania
28.06.24Photo: Presentation of habanero segments in the field of Cotonou, Benin. Derek Barchenger, Herbaud Z…
Read more -
news
GloMIP’s Impact Opportunities Portal empowers evidence-based decision-making
28.06.24Bert Lenaerts, Matty Demont, Neale Paguirigan, Ruvicyn Bayot The GloMIP Impact Opportunities Portal …
Read more -
news
New framework for qualitative behavioral intelligence research
28.06.24Photo: Women’s focus group in Amhara state, Ethiopia (credit, Zemen Alayew) Martina Cavicchioli, B…
Read more -
news
Target product profile development based on market segment status
28.06.24Agnes Gitonga, Jason Donovan, Dean Muungani, Peter Coaldrake Seed product market segments (SPMSs) re…
Read more -
news
Refinements to potato market segmentation
28.06.24-
Food security
Diego Naziri, Thiago Mendes, Elisa Salas, Moctar Kante, Sunil Chaudhari, Agnes Gitonga A consultativ…
Read more -
-
news
Tomato market segments in Western and Eastern Africa
27.06.24Photo: Participants discussing market segments for tomatoes in Benin Mwasilwa Ambali, Mathieu Ayen…
Read more -
news
Market Intelligence Initiative introduce GloMIP at ICTforAg 2024
05.06.24-
Food security
Jhoanne Ynion, Neale Marvin Paguirigan, Dehner De Leon, Matty Demont Los Baños, Philippines -- As…
Read more -
