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Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
12.08.25-
Food security
by Jonathan Newby, Erik Delaquis, Luz Andrea Gomez, Adriana Bohorquez Cassava production in Mainland…
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Let’s map together: using spatial analysis to support market segmentation
11.08.25-
Climate adaptation & mitigation
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Nutrition, health & food security
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPM…
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How do Filipino consumers view and value healthier rice?
11.08.25-
Health
IRRI scientists explored the perspective of Filipino consumers to see how they view and value…
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Future market segment: Can sweet sorghum power the next generation of clean energy?
13.12.24-
Climate adaptation & mitigation
Sweet sorghum breeding trial at ICRISAT, India. (Photo by ICRISAT) by Swamikannu Nedumaran, Ephrem H…
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The future of potato processing in Eastern Africa: Meeting the needs of farmers and industry
13.12.24Workers check the quality of potato chips at a factory in Kenya. (Photo by Potatoworld)…
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Delivering genetic innovations to maize farmers in Kenya: Challenges and opportunities for accelerated varietal turnover
21.11.24-
Climate adaptation & mitigation
The workshop explored collaborative solutions among seed companies, agro-dealers, farmers, and polic…
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news
Market Intelligence is shaping the future of food systems
15.11.24To drive impactful change in food systems, CGIAR’s breeding programs are evolving to be more…
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news
IRRI researchers capture consumer insights on low glycemic index rice in ongoing market study
22.10.24-
Nutrition
Lead researcher Marie Claire Custodio discusses the auction mechanics to participants. (Photo by Jho…
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news
Five ways crop breeding can benefit rural women
14.10.24-
Gender equality
Five ways crop breeding can benefit rural women Updated version. Originally published in 2021 on…
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Sorghum market segments: What are farmers’ needs for seed products in Tanzania?
02.10.24(Photo) Sorghum PDT meeting in Morogoro, June, 2023. by Mercy Mbugua, Pieter Rutsaert, Harish Gandi,…
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Market intelligence initiative joins top agricultural economics experts at ICAE 2024
02.10.24(Photo)A session during International Conference of Agricultural Economists (ICAE)- New Delhi, India…
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