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Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
12.08.25-
Food security
by Jonathan Newby, Erik Delaquis, Luz Andrea Gomez, Adriana Bohorquez Cassava production in Mainland…
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Let’s map together: using spatial analysis to support market segmentation
11.08.25-
Climate adaptation & mitigation
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Nutrition, health & food security
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPM…
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How do Filipino consumers view and value healthier rice?
11.08.25-
Health
IRRI scientists explored the perspective of Filipino consumers to see how they view and value…
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
Read more -
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news
Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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news
Workshop: Assessing on-the-ground impacts of genetic innovation in agriculture
15.01.25By Emily Kilonzi, Berber Kramer, and Carly Trachtman January 15, 2025 Despite breakthroughs in gen…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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How we used coordinated trials and meta-analysis to evaluate interventions to increase varietal turnover
19.12.24By Berber Kramer, Carly Trachtman, and Witold Więcek December 19, 2024 Low adoption and usage of …
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Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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news
Gendered trait preferences for direct-seeded rice in Bihar, India
13.12.24-
Gender equality
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Gender equality, youth & social inclusion
Example of the sorting exercise by a male participant selecting 20, 10, and the final…
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news
Tomato and peppers market segmentation workshop for Central and Southern Africa
13.12.24Participants visit the World Vegetable Center gene bank in Arusha, Tanzania, 23 October, 2024. by…
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