Market Intelligence
Featured News
-
Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
12.08.25-
Food security
by Jonathan Newby, Erik Delaquis, Luz Andrea Gomez, Adriana Bohorquez Cassava production in Mainland…
Read more -
-
Let’s map together: using spatial analysis to support market segmentation
11.08.25-
Climate adaptation & mitigation
-
Nutrition, health & food security
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPM…
Read more -
-
How do Filipino consumers view and value healthier rice?
11.08.25-
Health
IRRI scientists explored the perspective of Filipino consumers to see how they view and value…
Read more -
-
Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
Read more -
-
Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
Read more -
-
Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
Read more -
Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
Read more -
Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
Read more -
Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
Read more -
-
Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
Read more
All News & Events
Filters
-
news
Refinements to sweetpotato market segmentation
18.03.24(photo: Mike Licht NotionsCapital.com) Diego Naziri, Reuben Saali, Agnes Gitonga The identification …
Read more -
news
Opportunities for market intelligence to inform discussion on TPP refinements
18.03.24Jason Donovan, Agnes Gitonga, Dean Muungani, Peter Coaldrake, Mercy Mbugua, Matty Demont, Sika Gbegb…
Read more -
news
IRRI and AfricaRice collaborate on developing and delivering improved and localized rice varieties to smallholder farmers in Africa
18.03.24-
Food security
As a continuation of accelerating and modernizing the breeding programs through the Accelerating Gen…
Read more -
-
news
Rice breeding research becomes globally integrated
12.02.24CGIAR has launched a major new crop-focused global breeding research program that brings together it…
Read more -
news
Market segmentation and Target Product Profiles (TPPs): Developing and delivering impactful products for farming communities
30.01.24CIMMYT is actively engaging a wide spectrum of stakeholders to define and harmonize target product…
Read more -
news
Genetic Innovation: Looking back at 2023 results
24.01.24-
Climate adaptation & mitigation
-
Gender equality, youth & social inclusion
-
Nutrition, health & food security
As we launch into a busy 2024, CGIAR Genetic Innovation (GI) Science Group is sharing…
Read more -
-
news
Gender bias in bargaining: Lessons from haggling over the price of seed in rural Uganda
04.01.24-
Gender equality
BY BJORN VAN CAMPENHOUT AND LEOCARDIA NABWIRE OPEN ACCESS | CC-BY-4.0 In developing countries, hagg…
Read more -
-
news
Global scan of rice stakeholder preference studies
11.12.23"Working in the rice field - Vietnam" by fotopamas is licensed under CC BY 2.0…
Read more
