Market Intelligence
The CGIAR Initiative on Market Intelligence brings together strategic information on future crops, market segments and trait priorities aligned to the needs and preferences of farmers, agri-business and consumers.
Featured News & Events
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news
Infinite Leadership and Market Intelligence in CGIAR Breeding
20.10.25-
Food security
Matty Demont (IRRI), Berber Kramer (IFPRI), Robert Andrade (Alliance Bioversity-CIAT), Melanie Conno…
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news
Adoption studies informing breeding market segments, Product Profiles and seed system interventions in Southeast Asia
12.08.25-
Food security
by Jonathan Newby, Erik Delaquis, Luz Andrea Gomez, Adriana Bohorquez Cassava production in Mainland…
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news
Let’s map together: using spatial analysis to support market segmentation
11.08.25-
Climate adaptation & mitigation
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Nutrition, health & food security
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPM…
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news
How do Filipino consumers view and value healthier rice?
11.08.25-
Nutrition
IRRI scientists explored the perspective of Filipino consumers to see how they view and value…
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news
Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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news
Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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news
Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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news
Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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news
Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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news
Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Featured Resources
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publicationEliciting Farmers’ Rice Trait Preferences in Southern Asia and South-eastern Asia through the Investment Game Application
05.08.24 -
publicationConsumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
18.06.24 -
publicationSeed product requirements of the potato-processing industry in Eastern Africa : Implications for CGIAR market segmentation and target product profiles
05.06.24 -
publicationAt the ground level : Accounting for farmers’ perspectives and inclusion issues in seed promotion
03.06.24 -
publicationMaize farmers acquire early-maturity seed across production environments
16.01.24
Where We Work
The Initiative works across the CGIAR regions of West and Central Africa; East and Southern Africa; Latin America and the Caribbean; South Asia; and Southeast Asia and the Pacific.
