Developing new climate-resilient rice varieties and technologies is simply not enough to mitigate the impact of climate change on rice production and increase the productivity of rainfed areas. It is critical to design strategies that will bring these varieties and practices to farmers as quickly as possible and ensure that these varieties and practices perform efficiently. There are several ways to promote any new variety or technology. The most common approaches are field demonstrations, seed minikit distribution, and field days. However, the traditional model for extension is becoming outdated in today’s more competitive, market-oriented agriculture.
