News

02.10.24

by Susan Kairu, Agnes Gitonga, Ganga Rao Nadigatla, Rael Karimi, Harish Gandhi Pigeon pea is…

Drylands crops elevating product design team’s role toward impactful product selection

02.10.24

(photo) PDT members during field evaluation in Katumani, Kenya by Pieter Rutsaert, Agnes Gitonga, Ma…

AfricaRice kicks off rice market intelligence surveys in Liberia

01.10.24

Liberian rice farmer participating in a Seeds4Liberia project survey.(Photo courtesy of AfricaRice) …

Market Intelligence breaks new grounds with GloMIP launch

11.07.24

The CGIAR Initiative on Market Intelligence launches GloMIP, a global public platform for sharing ma…

Market Intelligence to present GLOMIP at ICAE 2024

The CGIAR Initiative on Market Intelligence will be leading the discussion on technological and inst…

Are dual purpose crops a breeding priority? The case of cassava

Jonathan Newby Seed product market segments and consumer market segments The CGIAR Initiative on Mar…

Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT

Agnes Gitonga, Wuletaw Tadesse, Velu Govindan, Jason Donovan The initial seed product market segment…

Pepper market segment validation workshops in Benin and Tanzania

Photo: Presentation of habanero segments in the field of Cotonou, Benin. Derek Barchenger, Herbaud Z…

GloMIP’s Impact Opportunities Portal empowers evidence-based decision-making

Bert Lenaerts, Matty Demont, Neale Paguirigan, Ruvicyn Bayot The GloMIP Impact Opportunities Portal …

New framework for qualitative behavioral intelligence research

Photo: Women’s focus group in Amhara state, Ethiopia (credit, Zemen Alayew) Martina Cavicchioli, B…

Target product profile development based on market segment status

Agnes Gitonga, Jason Donovan, Dean Muungani, Peter Coaldrake Seed product market segments (SPMSs) re…

Refinements to potato market segmentation

Food security

Diego Naziri, Thiago Mendes, Elisa Salas, Moctar Kante, Sunil Chaudhari, Agnes Gitonga A consultativ…

Tomato market segments in Western and Eastern Africa

27.06.24

Photo: Participants discussing market segments for tomatoes in Benin Mwasilwa Ambali, Mathieu Ayen…

Empowering IRRI Portfolio Development Management Office and IRRI Tech Transfer: CGIAR Initiative on Market Intelligence Showcases the Full Potential of GloMIP's Impact Opportunities Portal

02.04.24

Jhoanne Ynion, Neale Marvin Paguirigan, Bert Lenaerts, Matty Demont Staff from the International Ric…

Refining market segmentation and target product profiles for sweetpotato in South-eastern Asia

Diego Naziri, Thi Minh Hang Vu, Viet Phu Tu, Reuben Ssali, Julius Juma Okello, Hannele…

Trait priorities for irrigated rice in Southern Asia and South-eastern Asia

Jhoanne Ynion, Marie Claire Custodio, Matty Demont Despite the continuous introduction of new rice v…

How maize seed companies use market intelligence

(Photo: Seed marketing workshop participants, Nairobi, 22 November ,2022) Pieter Rutsaert, Pauline M…

Coordination between crop breeding and market intelligence: Groundnut in Tanzania