News
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Market Intelligence Area of Work expands reach with four communication tools
31.03.25Ruvicyn Bayot, Melanie Connor, Agnes Mbugua-Gitonga, Dehner De Leon, Neale Marvin Paguirigan, Arelen…
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Participatory foresight analysis to identify near-market segments for cowpea in Western Africa
31.03.25Participants in the workshop for cowpea product design teams in Western Africa on September 29,…
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Reducing ambiguity in agricultural research and development: Insights from a global experiment with plant breeding professionals
31.03.25-
Food security
Berber Kramer, Carly Trachtman, Jérémy Do Nascimento Miguel Investment decisions in agricultural r…
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Bridging the gap: Overcoming barriers to market intelligence in plant breeding
31.03.25-
Food security
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breed…
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Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
31.03.25-
Nutrition
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur [caption id="at…
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Decoding grain preferences across provinces in the Mekong Delta, Viet Nam
28.03.25Arelene Julia Malabayabas, Melanie Connor, Katherine Nelson, Le Anh Tuan [caption id="attachment_590…
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Seeds of Change: Farmer Responses to Varietal Replacement and Crop Diversification in Odisha, India
15.01.25By Deep Banerjee, Vikram Patil, Arindam Samaddar, Bidhan Mohapatra, Prakashan Chellattan Veettil Odi…
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Unlocking agricultural insights: Introducing GloMIP Impact Portal for crop improvement research
13.12.24by Bert Lenaerts, Dino Badayos, Neale Paguirigan, Valerien Pede Crop scientists and social scientist…
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Exploring rice millers' preferences in Kenya
13.12.24Multistage rice mill, Mwea, Kenya. by Melanie Connor, Arelene Malabayabas, Arielle Rafanomesantzoa, …
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Gendered trait preferences for direct-seeded rice in Bihar, India
13.12.24-
Gender equality
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Gender equality, youth & social inclusion
Example of the sorting exercise by a male participant selecting 20, 10, and the final…
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Tomato and peppers market segmentation workshop for Central and Southern Africa
13.12.24Participants visit the World Vegetable Center gene bank in Arusha, Tanzania, 23 October, 2024. by…
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Future market segment: Can sweet sorghum power the next generation of clean energy?
13.12.24-
Climate adaptation & mitigation
Sweet sorghum breeding trial at ICRISAT, India. (Photo by ICRISAT) by Swamikannu Nedumaran, Ephrem H…
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The future of potato processing in Eastern Africa: Meeting the needs of farmers and industry
13.12.24Workers check the quality of potato chips at a factory in Kenya. (Photo by Potatoworld)…
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Delivering genetic innovations to maize farmers in Kenya: Challenges and opportunities for accelerated varietal turnover
21.11.24-
Climate adaptation & mitigation
The workshop explored collaborative solutions among seed companies, agro-dealers, farmers, and polic…
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IRRI researchers capture consumer insights on low glycemic index rice in ongoing market study
22.10.24-
Nutrition
Lead researcher Marie Claire Custodio discusses the auction mechanics to participants. (Photo by Jho…
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Sorghum market segments: What are farmers’ needs for seed products in Tanzania?
02.10.24(Photo) Sorghum PDT meeting in Morogoro, June, 2023. by Mercy Mbugua, Pieter Rutsaert, Harish Gandi,…
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Market intelligence initiative joins top agricultural economics experts at ICAE 2024
02.10.24(Photo)A session during International Conference of Agricultural Economists (ICAE)- New Delhi, India…
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Supporting data-driven proposal development through GloMIP
02.10.24Using GloMIP in proposal writing is crucial for identifying the geographies and even the populations…
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