Chapter 4. Econometric findings

It is important to note that in the 2019 meher season, out of 1,017 sampled farmers, 699 (69%) received the EWM, while 318 (31%) did not. To our knowledge, the EWM were disseminated generally through agricultural extension agents via the regional bureau of agriculture or the ATA Interactive Voice Response System. Thus, the message service should be treated as a public good. However, there was no direct targeting of the messages to specific farmers in the survey, and one-third of the sampled farmers did not receive the message.