What revolutionizing values could mean for capitalism – and the planet
“When people focus on the materialistic values and goals encouraged by consumer capitalism, they live in ways more damaging to the Earth.”
For nearly 30 years, psychologist Tim Kasser he has been conducting scientific research on people’s values and goals, and this has been one of the presiding findings throughout.
Kasser’s research, which he now conducts from Knox College in the U.S. state of Illinois, has led to several books and papers showing that when we are consumed by materialism, we live in ways that use more resources and create more pollution, emissions and other types of ecological destruction.
In his most recent book Hyper-Capitalism, he shows that one way to diminish these materialistic values and goals is to focus on “intrinsic” values – like growing as a person, developing closer relationships and helping make the world a better place.
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