IRRI transforms rice breeding processes through market-oriented product profiling

IRRI is purposefully engaging with farmers to inform policies and establish standards that transform rice breeding to become more efficient and market-oriented. Together with the Cambodian Agricultural Research and Development Institute (CARDI) and the General Directorate of Agriculture (GDA), IRRI conducted behavioral experiments with Cambodian rice farmers in Prey Veng and Takeo to elicit their preferences for future rice varietal trait improvements.