Market intelligence for informing cropbreeding decisions by CGIAR and NARES
Crop breeding by the Consultative Group on International Agricultural Research (CGIAR), in partnership with national agricultural research and...
Publications
355 search results
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PublicationJanuary 1, 2022
Behavioral market intelligence and its implications for seed systems development
In many countries, varietal turnover rates are stubbornly low in seed systems that target smallholder farmers. While there are several factors that...
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PublicationDecember 1, 2023
Protocol for evidence synthesis of market intelligence Application to rice in the global South
Demand-oriented crop breeding relies on market intelligence to support market segmentation, target product profile (TPP) design, alignment of...
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PublicationJanuary 1, 2024
Enhancing target product profiles to meet rice processor needs for capacity utilization in Ugandas seed product market segments
The current study uses cross-sectional data from Ugandan rice millers to estimate capacity utilization, examine the correlation between milling...
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PublicationJanuary 1, 2024
Seed product requirements of the potatoprocessing industry in Eastern Africa Implications for CGIAR market segmentation and target product profiles
The current CGIAR seed product market segmentation includes one segment related to potato-processing varieties in Eastern Africa, for which the...
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PublicationJanuary 1, 2024
Consumers preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
Cognizant of the need to refocus breeding efforts toward end-product quality traits taking into account consumer preferences and considering the...
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PublicationJune 1, 2024
Exploring common bean fresh grain market and business in Uganda
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PublicationNovember 15, 2024
SC2105c Breeding for Tomorrow and Genebanks Science Program intended governance and management arrangements