What are kids watching online? How digital food marketing shapes children’s and adolescents’ diets
By Gabriela Fretes and Jef L. Leroy April 3, 2025 What do children and teens see when they scroll through Instagram, TikTok, or YouTube? Beyond viral videos, livestreams, and influencer content, food and beverage marketing has become increasingly common on social media. Unlike traditional print or television advertisements, digital marketing is highly personalized, allowing brands to create interactive experiences that are especially