When saying 'see, it works!' isn’t enough: Sharing results from an evaluation of video-mediated extension in Ethiopia

For many researchers at IFPRI, the ultimate aim of our work is to convey findings to an audience that has a stake in the research and is in a position to act on our recommendations. In July, our team had just such an opportunity in Ethiopia when we shared preliminary results from an evaluation of a video-mediated approach to providing agricultural extension services to farmers.

Photo: Vikas Choudhary/World Bank