When saying 'see, it works!' isn’t enough: Sharing results from an evaluation of video-mediated extension in Ethiopia

BY DAVID J. SPIELMAN, SIMRIN MAKHIJA, GASHAW T. ABATE AND TANGUY BERNARD

For many researchers at IFPRI, the ultimate aim of our work is to convey findings to an audience that has a stake in the research and is in a position to act on our recommendations. In July, our team had just such an opportunity in Ethiopia when we shared preliminary results from an evaluation of a video-mediated approach to providing agricultural extension services to farmers.

Photo: Vikas Choudhary/World Bank