Providing information to empower women in agriculture: Evidence from Uganda

In many developing countries, women often have limited ability to make important strategic choices, let alone transform those choices into desired action and outcomes. Research suggests that targeting women with relevant information in formats that are both accessible and appealing can change this reality. However, all information campaigns are not equally successful. Often, seemingly small design attributes can have substantial impacts on effectiveness. Interest is growing in understanding how the content, format, sources, and targeting of information affect empowerment. For example, the influence of role models on women’s decision-making and empowerment is potentially important in information campaigns (Porter and Serra 2020, Riley 2017).