For the past three years, the International Potato Center’s (CIP) SweetGAINS program in Africa has been conducting market research aimed at helping sweetpotato breeders better understand the traits and qualities that consumers want. These preferences differ by market segment. Women tend to prefer taste and cookability while male farmers think in terms of yield and storage.
Building on this research, SweetGAINS (funded by the Bill and Melinda Gates Foundation) is conducting on farm trials for eight varieties in Uganda.
