Inclusive innovation in agricultural value chains: Lessons from the Participatory Market Chain Approach
- From
-
Published on
16.06.22
- Impact Area

A recent study from the International Potato Center explores the impact and outcomes of the Participatory Market Chain Approach (PMCA) in stimulating market innovation and development of diverse value chains around the world.
Originally used in the Andes in the 2000s, PMCA triggered innovation processes in Peru that led to impressive product development and market sales for several native potato varieties that were largely unknown among consumers. The virtue of PMCA is that it works directly with stakeholders to understand and learn the needs and challenges of all actors along a value chain, from farmers to sellers and from marketers to families.
Related news
-
Harnessing digital tools in securing soil health for Africa’s food future
Sehlule Muzata27.06.25-
Climate adaptation & mitigation
-
Environmental health
-
Nutrition, health & food security
-
Poverty reduction, livelihoods & jobs
Nairobi, 27 June 2025 (IITA) - As it marks its first anniversary, the Regional Hub…
Read more -
-
Harnessing digital tools in securing soil health for Africa’s food future
Sustainable Farming Science Program27.06.25-
Climate adaptation & mitigation
-
Environmental health
-
Food security
-
Poverty reduction, livelihoods & jobs
Nairobi, 27 June 2025 (IITA) - As it marks its first anniversary, the Regional Hub…
Read more -
-
From Demonstration to Scaling for Impact: Driving Food Systems Transformation through Innovation in Malawi.
International Water Management Institute (IWMI)25.06.25-
Gender equality, youth & social inclusion
-
Poverty reduction, livelihoods & jobs
The CGIAR delegation recently took part in the Climate-Resilient Innovation Marketplace and Food Sys…
Read more -