Identifying market segments and aligning breeding pipelines will focus CGIAR investments

Since the Green Revolution, public crop breeding programs have been expanding across the globe. But expansion has not always been targeted toward the greatest impact or well-coordinated between breeding programs. As CGIAR moves toward an integrated One CGIAR, there is an urgent need to review the focus of breeding pipelines operating across its array of partner Centers. EiB is leading this review.

The first phase of EiB’s effort identifies today’s market segments and describes the ‘opportunity; that exists in each market segment. The second phase will focus on improving the processes used and broadening participation to define and describe future market segments, and to document the target product profile for each market segment.

Bottomline, this effort will result in focusing investment on creating seed products that will positively impact millions of people in low and middle-income countries.