How sweet potatoes sparked a wellness movement

When PEMNIA WELLNESS products reach households in Nigeria today, from orange-fleshed sweet potato (OFSP) flour in school meals to vitamin A-rich crisps in community shops, they carry the vision of one young woman who turned her curiosity into impact.

Opeyemi Adebisi’s journey began in 2022 with a training on OFSP production and value addition organised by the ENABLE-TAAT program at IITA, Ibadan. “That training ignited my passion. I saw how this crop could fight malnutrition and improve livelihoods,” she said.

Following the training, she was mentored by the ENABLE-TAAT Business Development Expert, Idowu Osun, who assisted with sourcing her first OFSP tubers, guidance on product development, opportunities to exhibit her products at events and programs, and introduced her to the TAAT OFSP Compact. What began as small-scale trials soon evolved into a registered enterprise, PEMNIA WELLNESS, now producing flour, crisps, garri, and meals for school children, mothers, diabetic patients, NGOs, and health-conscious consumers.

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