How a tool from marketing studies can help RTB seed system development

The International Potato Center (CIP), through OneCGIAR’s Seed Equal Initiative (Work Packages 3 & 4) and the Program for Seed Systems Innovations for Vegetatively Propagated Crops in Africa (PROSSIVA), collaborated with Wageningen University and Research (WUR) to organize a four-day training program on product design and customer segmentation in Kampala from March 4th to 8th, 2024. The training program involved a highly skilled multidisciplinary team. Approximately 20 researchers and seed entrepreneurs from CIP, The National Crops Resources Research Institute (NaCRRI), and sweetpotato seed producers’ associations actively participated in the training program.