To ensure better adoption of vitamin-A rich sweetpotato, it is paramount to develop varieties that satisfy the needs and desires of both men and women. Whereas men who farm sweetpotato may prefer qualities such as storability and yields, women will tend to favor taste and cookability.
The SweetGAINS project implemented by the International Potato Center and partners is focusing on this question with studies in Mozambique, Tanzania, and Uganda, hoping to gain insights to help strength markets and value chains for sweetpotato, and, in the process, boosting incomes, and food and nutrition security for millions.
