Bridging the gap: Overcoming barriers to market intelligence in plant breeding
Berber Kramer, Brendan Rice, Carly Trachtman The integration of market intelligence into plant breeding is essential for aligning genetic innovations with real-world demand. However, a new study highlights persistent barriers that hinder its effective use. Researchers surveyed more than 500 breeding professionals across CGIAR, national agricultural research and extension systems (NARES), and small private-sector breeding enterprises to assess the adoption