Let’s map together: using spatial analysis to support market segmentation
By Bert Lenaerts & Neale Paguirigan In 2025, approximately 690 Seed Product Market Segments (SPMS) have been identified through collaboration between CGIAR centers and national partners. According to Market Intelligence Brief 1, these SPMS were defined using eight harmonized Market Segment (MS) criteria to ensure consistency across crops and countries. These same criteria are now also applied to newly developed