New framework for qualitative behavioral intelligence research
Photo: Women’s focus group in Amhara state, Ethiopia (credit, Zemen Alayew) Martina Cavicchioli, Berber Kramer, Carly Trachtman Understanding how farmers and consumers choose varieties and products remains an important focus for CGIAR Initiative on Market Intelligence. A recently published International Food Policy Research Institute (IFPRI) Brief written by Martina Cavicchioli, Berber Kramer, and Carly Trachtman introduces a conceptual framework to