Positioning healthier rice varieties in Odisha for market demand and farmer income
In western Odisha, farmer groups and women’s self-help groups are taking the lead in bringing a range of healthier rice varieties to local markets, improving nutrition for families while creating new income opportunities. By Dillip Kumar Rout, Sampad Nayak, Mosharaf Hossain, and Swati Nayak At the Pallishree Mela of 2025 in Balangir, a famous farmer fair that celebrates agriculture, community