Reaching farmers in Zambia
It is challenging to disseminate information across far-flung areas of rural Zambia as extension officers must travel vast distances to reach farmers. The Southern Africa Accelerated Innovation Delivery Initiative (AID-I) MasAgro Africa Rapid Delivery Hub, managed by CIMMYT and funded by the United States Agency for International Development (USAID) helps alleviate these issues by engaging with existing mobile phone networks