Product Design Teams (PDTs): A client-oriented approach to defining market segments and target product profiles
Seed product market segmentation (SPMS) and target product profiles (TPPs) are the backbone for breeding teams across CGIAR for addressing the requirements of seed companies, farmers, processors, and customers. Each seed product market segment, which in the case of CGIAR is defined at sub-regional level, represents a unique set of requirements. Attached to the segment is a TPP which