Youth, technology and coffee: Digital innovation for climate resilience in Honduras
In Marcala, innovation is not just a process: it is an opportunity to dream and collectively build a fairer, more resilient, and more prosperous future for all.
Youth, technology and coffee: Digital innovation for climate resilience in Honduras
In Marcala, innovation is not just a process: it is an opportunity to dream and collectively build a fairer, more resilient, and more prosperous future for all.
In the heart of Honduras, the coffee farms of Marcala not only produce some of the most valued beans in the world; they also tell stories of innovation, youth, and sustainability. With 120,000 farms across the country (Café de Honduras, 2024), 92% of which are small family-owned plots of less than 3.5 hectares (IHCAFE, 2023), coffee cultivation represents 5% of the national GDP and 30% of the agricultural GDP, supporting local economies and centuries-old traditions.
Within this context, October 2025 was a key month for coffee. Honduras hosted the Seventh Global Leaders and CEO Forum (CGLF) of the International Coffee Organization (ICO). There, international experts emphasized the importance of connecting producers, exporters, and distributors—not only to comply with the new European zero-deforestation regulation (EUDR), but also to strengthen every link in the coffee value chain.
In this scenario, the Marcala Coffee Denomination of Origin (ADOPCAM), a pioneer in Central America and a territorial development reference across 19 municipalities, collaborated with the AgriLAC Resiliente initiative, supported by the CGIAR Scaling for Impact Initiative in Honduras, with a clear objective: strengthening climate resilience, digitalizing processes, and empowering youth and local producers in this unique value chain.