Hybrid and OPV maize market segments in western and central Africa
“Lead farmers” by Find Your Feet is licensed under CC BY 2.0 (Market Intelligence Bulletin, Volume 1) Agnes Gitonga, Sika Gbegbelegbe, Dean Muungani In a crop breeding context, a seed product market segment (SPMS) describes a group of farmers with similar requirements for seed products based on how the crop is used, where it is grown, and how it is