Exploring future market segment for low-glycemic-index rice through market experiments in the Philippines
Marie Claire Custodio, Jhoanne Ynion, Nese Sreenivasulu, Matty Demont, Hans De Steur A market experiment session in Metro Manila, Philippines. (Photo courtesy of IRRI) The global shift in food consumption patterns has contributed to the rise of non-communicable diseases (NCDs), disproportionately affecting low- and middle-income countries, including those in Asia, where most of the population relies on white rice for