Transforming information into a commodity

Can agricultural advisory services provide business opportunities for agro-input dealers?

In Odisha, India, the agricultural sector has a domineering influence on the life and livelihood of 61% of the populace and, thus, holds the key to the socioeconomic development of the state. Because rice is the state’s principal crop, its low productivity, which is below the national average, has been affecting the sector significantly for some time.