Communities of Practice:

Marketing Group

The core Marketing Group includes communication and resource mobilization representatives from the Future Harvest Centers, the CGIAR Secretariat, the Challenge Programs and the Global Crop Diversity Trust. A broad network of marketing-focused individuals from across the CGIAR System also contribute to Group activities and discussion. Funded by the Centers and the Secretariat, the Group develops and implements activities designed to increase awareness of and support for the collective work of the Centers. The Group reports to the Chairman of the Alliance Executive and annual workplans are approved by a sub group of the Executive. Specific objectives are:

• i) to strengthen support from current members & attract new member countries;
• ii) to increase support from non-traditional funding sources;
• iii) to strengthen alliances with NARs and civil society and
• iv) to build collective capacity for resource mobilization & communications across the system.

Related Links:

Marketing Group Newsletters
The Next Page (Communications Toolkit)

For more information, contact Helen Leitch, Chair, Marketing Group (h.leitch@cgiar.org) or Fionna Douglas (f.douglas@cgiar.org)