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Future
Harvest Foundation (FHF)
Key achievements in 2003
The year 2003 was a watershed for the Future Harvest Foundation
as it underwent a Review and, at the end of the year, a pause in
its operations. Despite these events, the FHF undertook a number
of system-wide collaborative projects during 2003 and these are
reported below.
1. FHF External Review
As part of its ongoing performance improvement processes, the Center
Directors Committee and the Committee of Board Chairs commissioned
an external review of the Future Harvest Foundation (FHF) in early
2003. The report of this review was considered at the May 2003 Meeting
of CDC. The Review found that CGIAR members, partners and stakeholders
had a high regard for the media work of FHF and its website. However,
it found considerable divergence of views on the role and future
preferred directions of FHF and recommended that the CDC consider
a number of options for the future direction of FHF. The CDC responded
by re-examining the functions of FHF and in October 2003 decided
to freeze the operations of FHF for the present.
2. Public Awareness building though Media and Events
Future Harvest continued to raise public awareness for agriculture/research
as a pillar of sustainable development. Environment as it relates
to agriculture and ecoagriculture were featured topics in dozens
of news releases in 2002-2003, with particular volume and emphasis
during WSSD. These activities were complemented by policymaker-focused
outreach at events held in New York, Washington, Indonesia, the
Philippines, Switzerland, culminating in the establishment of a
type II partnership for sustainable agriculture at WSSD in South
Africa.
Future Harvest doubled its output of Center focused news releases
and features in 2002, continued to widely publicize Center activities
in 2003, and reached some 400 major international news outlets in
2002-2003. Future Harvest communicates with a web audience averaging
100,000 monthly and an email bulletin audience approaching 8,000
self-subscribers, including journalists, policymakers, and activists
from developing and industrialized nations.
In addition, strategic advice to Centers interested in solicitations
for projects and media relations via the web was provided and has
also helped to initiate and manage the baseline stakeholder and
RM current practice surveys mentioned below.
3. Stakeholder communications and RM perception audit
In wide cooperation with the CGIAR Secretariat and Centers, Future
Harvest coordinated a stakeholder communications/RM perception audit
(some 275-300 influential policy makers) and a Center RM best-practices
survey. The RM survey was distributed to RM professionals and was
presented to management and RM staff at AGM '03. Future Harvest
also worked via the Monterrey Action Summit and Ecoagriculture Partners
initiatives to establish a new series of policy targets for countries,
donors and stakeholders, which has led to the Monterrey Call to
Action and the Cancun trade Checklist for the WTO, among other tools
for policy measurement and advocacy.
The media program worked directly on story development, placement,
strategy and implementation both in a leading and supporting role
according to Center preference in 2003.
4. Targeted Advocacy Future Harvest also coordinated the
Monterrey Bridge Coalition and Ecoagriculture Partners and in 2003
and established and served as the Secretariat for both the Monterrey
Bridge Coalition and Ecoagriculture Partners type II initiative.
Future Harvest developed Resource Mobilization (RM) strategies for
Future Harvest (FH) programs including a strategy and vision for
its operations, including the Monterrey Bridge Coalition, Media
Program, and Ecoagriculture Partners.
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